Cerebra

It’s done wonders for Justin Bieber, connected David Guetta with new fans worldwide and helped launch the careers of many struggling artists.

This “thing” I speak of is not something available to a select few. If anything, it’s free and accessible to anyone. It’s the Internet

While video may have killed the radio star the Internet gave birth to a whole new generation of cyber stars who have successfully launched and continue to promote, share and sell their music online.
So if all clicks lead to the digital platform why are so many musicians still struggling to get it right?

A Q&A between (Head of ORM) and (Head of Strategy)

1. What exactly does ORM stand for?

• Online Reputation Management

2. That’s nice, but what does it mean and what does it actually do?

• The ORM process lets you listen to the thousands of conversations happening online, measure sentiment - which affects reputation and lets you take a look at the people who mention your brand. It's like stalking on steroids. And with pie charts.
• It let’s you know what your brand looks like online, and what you can do to change or maintain that.

Here at Cerebra we have the pleasure of running the social platforms of some of South Africa’s most awesome brands. We also enjoy experimenting with our own social platforms, which means that we’ve learnt a lot about what content works and what doesn’t.

Whether you’re new to social media or looking to improve your brand’s content, here are a few of our top social content tips and tricks:

• Get the basics right – keep content short, simple and relevant. Good spelling and grammar are a must.

It’s no surprise that your event attendees are using social media for everything from complaining about the coffee, to sharing sound bites from their favourite speakers and everything in-between. So why aren’t you?

The conversation is happening so why not participate, engage, develop relationships, build communities and not only facilitate, but drive the discussion?

Media strategists are slowly starting to understand digital as both the client and the agency demand a more holistic approach, but what about social media?

For many, the environment is daunting as it goes against what most media strategists are trained to investigate (such as reach, frequency and Gross Rating Points). Social media means consumers have the voice to talk back, but for many, it doesn’t even feature as a blip on the radar as a channel because it’s foreign to traditional media strategy which is all about broadcast.

To me, social media fits in the media mix just as much as TV, radio or print. However, the current agency briefing model doesn’t lend itself to this type of thinking. A few different approaches I’ve seen are: