Cerebra

A big discussion point at SXSW is the learning and innovation around social and television. The US pretty much leads the entertainment business and their social media integration into their television series, reality, sports and news has been quick to market. Stepping back to look at trends and what has worked shared her insight, as well learning’s from the social team at WWE.

The most tweeted about categories are still Reality TV, Sports, Series and One time special events. Interesting insights:

- Reality TV & One Time Events – The selection of hosts and the conversations around them show there to be more conversation on social media than the actual contestants. This could be a strategy from the producers