WPP acquires a majority stake in Cerebra

Cerebra Submitted by on the 27th of November 2013

Cerebra is proud to announce the sale of a majority stake in the business to leading global communications services company, WPP. The deal positions Cerebra perfectly to take advantage of the growing social media and social business opportunity within South Africa and across the continent.

Founded in 2006 headquartered in Johannesburg, and employing around 35 people, Cerebra
Is best known for building, engaging and activating brand communities for clients including Vodacom, Nedbank, Hollard, Absa, and Autopage.

Cerebra will be positioned centrally within WPP to service partners across the group, and will help effect the roll out of social media and social business solutions across the African continent.

Says Cerebra CEO, Mike Stopforth, “Cerebra has actively helped define the industry of social media communication and social business transformation in South Africa for many years. WPP’s remarkable success in South Africa, their equity footprint in Africa and their global thought leadership in strategic communication make them a relevant and highly suitable partner for us.”

This investment continues WPP’s strategy of developing its services in fast-growing and important markets and sectors and strengthening its capabilities in digital media. WPP’s digital revenues (including associates) were well over US$5 billion in 2012, representing 33% of the Group’s total revenues of US$16.5 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years. In South Africa, the Group (including associates) generates revenues of around US$550 million and employs over 25,000 people. Across the continent of Africa, the Group (including associates) collectively generates revenues of US$700 million and employs over 27,000 people.