Cerebra

Being told you are going on a family holiday when you’re not part of the family can be a pretty daunting thing.

I’ve been at Cerebra for just under three months now, long enough to be in on the jokes…most of them at least. Long enough to greet people by their nicknames, or even make new ones up. Long enough to feel comfortable enough to burst into song at any given moment, knowing that most people wouldn’t even raise an eyebrow or openly ridicule me.

Cerebra is proud to announce the sale of a majority stake in the business to leading global communications services company, WPP. The deal positions Cerebra perfectly to take advantage of the growing social media and social business opportunity within South Africa and across the continent.

Founded in 2006 headquartered in Johannesburg, and employing around 35 people, Cerebra
Is best known for building, engaging and activating brand communities for clients including Vodacom, Nedbank, Hollard, Absa, and Autopage.

That awkward moment when you ask your boss what your job actually is.

That’s actually how it all started, a conversation between and myself about what my job entails, after nearly four years as a Community Manager. When he asked what I meant, I simply stated, “Is my job to make the community care about the brand, or to make the brand care about the community?”

It was a tough question; we hadn’t considered that it could be both.

Cerebra is excited to announce that Woolworths will be joining the team from September 2012. Although Woolworths currently handle their social media in-house, and host very successful and pages, they saw the need to expand on that communication and talk to the community on an individual level. With that objective in mind, they called on Cerebra to assist them in developing an influencer engagement program. Cerebra will also be facilitating a qualitative reporting system using Online Reputation Management.

Welcome to the Cerebra community Woolworths!

It’s been 18 months since we moved Cerebra into new offices in Design Quarter. We’re quite proud of our spot – our clients love coming to see us and our staff love the fact that we’re accessible and in the middle of a shopping centre that offers multiple lunch options! 18 months is about enough time to figure out what we did right and what we did wrong, and seeing as we’re applying those lessons to the current expansion of our awesome work space, I thought I’d share our learnings with you too.