Cerebra

There is a difference between being influenced by content and stealing content. T.S. Eliot summed this up when he wrote, “The good poet welds his theft into a whole of feeling which is unique, utterly different from that from which it was torn.”

As a content manager, I relish the creative process behind developing unique ideas for content. I don’t steal content, but this does not mean I am not influenced by other content that I see. Here are three quick tips to help you steal content and keep your dignity.

1) Forget Originality
Once you realise that nothing is original, you alleviate the pressure of having to come up with something completely new.

“Why do Content and Community Managers have their own appreciation day? All they ever do is write status updates and tweets and respond to queries.”

Well, you see, that’s where you are wrong already. Community managers need a repertoire of skills beyond an impressive vocabulary. Let’s take a quick look at the clubs a Community Manager needs to have in the bag, if they are going to successfully finish level par or better.

Linguists:

Facebook continues to change and evolve. In recent months we’ve heard an outcry from Brand Pages regarding the change in Facebook’s algorithm [Edgerank] and how content reaches out to ‘fans’ and people using the platform.

Some changes have escaped the eyes of many people in South Africa but we’re slowly seeing the results. One such change is the release of the ‘Global Brand Page’ in October.

What is the Global Brand Page?

It’s done wonders for Justin Bieber, connected David Guetta with new fans worldwide and helped launch the careers of many struggling artists.

This “thing” I speak of is not something available to a select few. If anything, it’s free and accessible to anyone. It’s the Internet

While video may have killed the radio star the Internet gave birth to a whole new generation of cyber stars who have successfully launched and continue to promote, share and sell their music online.
So if all clicks lead to the digital platform why are so many musicians still struggling to get it right?

A Q&A between (Head of ORM) and (Head of Strategy)

1. What exactly does ORM stand for?

• Online Reputation Management

2. That’s nice, but what does it mean and what does it actually do?

• The ORM process lets you listen to the thousands of conversations happening online, measure sentiment - which affects reputation and lets you take a look at the people who mention your brand. It's like stalking on steroids. And with pie charts.
• It let’s you know what your brand looks like online, and what you can do to change or maintain that.