blog
Here you will find the genius, insightful, sometimes random musings of the Cerebra crew. Everyone who works here blogs so the topics are often varied but they’re always worth reading. We also take requests so send in your topics or share your thoughts in the comments.
BULLETS WITH BEALE: Social Media updates, in easily digestible portions
Submitted by John Beale on Wed, 2012-05-16 15:56
Today, a quick overview on GM pulling their Facebook ads
Here’s a very interesting read on GM pulling their advertising from Facebook:
http://www.businessinsider.com/facebooks-worst-nightmare-with-gm-pulling-its-ads-heres-how-the-other-dominoes-may-fall-2012-5
The decision was made for two different reasons:
Community; love, loss and letting go
Submitted by Zahira Kharsany on Fri, 2012-05-11 14:34
It's better to have had community love and let go, then to never have had community love at all.
As a community manager, you know you’re doing something right when your community starts to grow organically and regulate itself - Its bliss; the sought after life where community managers only need to create gripping, informative and engaging content.
So what’s the hardest part of being a content and community manager? Letting go! Letting go of a community that you’ve spent an incredible amount of time cultivating and getting to know. A community that will either move to another agency or be taken in-house, as that’s seems to be the route social is going.
Crowd-sourced justice
Submitted by Reece Jacobsen on Thu, 2012-05-10 12:28
Social networks have been making the news lately, unfortunately though, it has been for all the wrong reasons. Both in my job and personal life, I am a massive advocate of social platforms such as Facebook and Twitter, although after the news in recent weeks, I’ve been finding it increasingly difficult to justify this support.
Two stories stand out for me. The first being the news of the so-called ‘Facebook rapist’ who lured two young models into his trap using the popular social network, and the second being and ’s ridiculous antics on Twitter, sending South Africa into a nationwide racism row.
South African airspace becomes cyberspace
Submitted by Alex de Coning on Tue, 2012-05-08 15:56
In a first for South Africa, Wireless G, together with Mango and Vodacom, bring you Wi-Fi in the sky. By using G-Connect In-Flight Wi-Fi, Mango Guests can now surf the web when travelling between South Africa’s major centres, at 30, 000 feet.
G-Connect In-Flight Wi-Fi allows for full Internet connectivity on board Mango’s aircraft, including sending and receiving emails, web browsing as well as the use of all social networks. An air-to-land SMS service will also be available, managed through a web service.
Building social communities: the NOT campaign opportunity
Submitted by Craig Rodney on Mon, 2012-05-07 14:07
The quiet moments between a company’s hyped marketing and communication campaigns are overlooked and under-valued marketing opportunities. Before the rise of social media it was acceptable to ignore these moments, but we now have the tools and the techniques to convert this ”downtime” into an opportunity to build loyal communities.
Companies plan out their annual marketing campaigns with the focus of their budget spend on creating big spikes in interest and awareness. The size of the budget determines how many spikes there will be and how high they are, but regardless of the spend, there will always be quiet periods between campaigns that can be converted into customer loyalty gold.
Diet of smartphones and smart apps
Submitted by Dolly Matsubukanye on Mon, 2012-04-16 16:19
I started the year with one mission; to lose weight. I’ve been putting off doing so for years. Finding the right lifestyle plan that suited me was difficult, but I was lucky in my investigations when I came across myfitnesspal.
A colleague of mine’s mother has lost 10kg in a month using this nifty app on her iPhone. I was skeptical at first, of course, because how much can an app really help you with losing weight? I read up on it, and I was quite astonished by what I discovered.
Shifting from Social Media to Social Business Thinking
Submitted by Mike Stopforth on Mon, 2012-04-16 11:08
The term social media refers to a set of web-based and mobile tools, technologies and platforms that enable connection, communication and collaboration in ways never before possible. Hopefully you’ve cottoned on to this by now.
The problem is that this definition doesn’t encompass the undeniable impact social media has had on society and business. I’ve been saying for years now that social media is not about tools, but about people. I believe that companies that grasp the ethos behind social media – and the behavioural changes resulting from the integration of these tools into daily life – will easily differentiate themselves from their competitors in years and decades to come.
Y U NOOOO... SELL MY STUFF ON SOCIAL MEDIA?
Submitted by Reece Jacobsen on Fri, 2012-04-13 14:40
So your company or client is looking to get the most out of the social media budget that was so generously handed over by the marketing department and immediately you start hearing the words “Brand Awareness” and “Sales” fly around the room at 100 mph. Sound familiar?
“What can social media ACTUALLY do for your brand?”, I’ve learnt that answering this question is vital in managing the client’s expectation and is the key to creating something special. Here’s a suggestion on how you can do it.
Whose tweet is it anyway?
Submitted by Cerebra on Wed, 2012-04-11 16:28
With social media now an integral part of corporate communication, there’s debate over who “owns” online content and virtual followers.
New Client Announcements
Submitted by Cerebra on Wed, 2012-04-04 15:51
Shinka
Cerebra is excited to announce Shinka as their new client as of April 2012.
Based in Stellenbosch, The Shinka Network represents the largest mobile community in Africa. With exclusive advertising on platforms such as Mxit, Motribe and Fsms, to name a few, you can reach over 10 million Africans in a single month with specifically targeted Ad campaigns.
Cerebra will be handling all of Shinkas PR as well as Facebook and Twitter accounts.
Servest
