blog
Here you will find the genius, insightful, sometimes random musings of the Cerebra crew. Everyone who works here blogs so the topics are often varied but they’re always worth reading. We also take requests so send in your topics or share your thoughts in the comments.
Pirates of the Cyberean
Submitted by Alex de Coning on Tue, 2012-04-03 15:39
Today’s blog post is inspired by a Matthew Inman cartoon that featured on The Oatmeal not too long ago; http://theoatmeal.com/comics/game_of_thrones.
The cartoon is about the trials and tribulations of a “law-abiding citizen”, trying to watch an episode of the popular series, Game of Thrones, and how trying to do so legally proved to be quite a hassle.
Email communication sucks
Submitted by Dillon Kin on Thu, 2012-03-29 14:09
Email is great if you use it to mail your friends and family, sort of like how we used to send each other post. I want to see important things in my email, not junk mail and definitely not chain mail (a type of funny/shocking email that one sends around and around via email) that colleagues and friends tend to send all the time.
Communicating via email not only sucks because of this, but if it is the main source of communication between you and your client; tasks and important mail tends to get lost because each of us get tons of mail each day and we sometimes miss emails due to all the clutter.
Melissa Attree joins Cerebra
Submitted by Kate Kearney on Tue, 2012-03-20 09:28
Cerebra is excited to announce a new addition to their dynamic team; digital marketer and strategist Melissa Attree (www.melissattree.co.za, ), winner of the 2011 Bookmark award for Social Media Marketer of the Year, will join the full-service communication agency on 2 April 2012.
Timeline Hits Fan Pages
Submitted by Josh Roscoe on Thu, 2012-03-01 16:19
Facebook unveiled the much-anticipated “Timeline” for Pages yesterday, the biggest change since February 2011. Let’s take a look at the new changes and what it means for Facebook subscribers:
Timeline
As the name suggests, Pages will now be able to add milestones, which are similar to life events on personal profiles. It provides more opportunities for brands to post historical content, while providing a new experience.
Cover photos
The first change you will notice is the cover photo. Like the timeline for personal profiles, a landscape image at the top of the Page becomes the focal point. Facebook has dictated that the cover photo may not contain the following:
- Contact information
- Product or service pricing
The Role of Social Media in Slacktivism
Submitted by Reece Jacobsen on Wed, 2012-02-29 10:19
I am not an activist. I’m not the kind of person that will quit my job and fly to the other side of the world to help people in need. I am also not a person that pretends to be an activist.
I admire the people out there that are making a difference; getting their hands dirty to improve the world we live in. I appreciate the hard yards made by special people throughout history that have made it possible to live in a world with human rights. I value animal activists that have given a voice to the voiceless. All these people are better than I am and they deserve (and have) my respect.
Cerebra welcomes new clients
Submitted by Kate Kearney on Mon, 2012-02-27 15:58
Cerebra is very excited to announce that we have two new clients joining our portfolio.
The first being Cape Town based Shinka.sh, a digital advertising network for creatives, advertisers and mobile networks. Shinka’s advertising platforms include MXit, the wildly successful messaging platform that helps people communicate and build communities via their mobile phones; Daily Maverick, the guys who provide the best news coverage with their original, intelligent reporting and analysis and FSMS, the South African service that addresses the problem of expensive communication by allowing users to send and receive free ad-supported SMS's via mobile phones and the web. Cerebra will be handling all of Shinka’s PR and social media.
Learn more about them at www.shinka.sh
Anticipated, efficient delivery
Submitted by Kellen Rodney on Fri, 2012-02-24 10:57
In recent projects we have started to notice a greater need for all vested stakeholders to be on the same page, especially at the right time. We’re placing more emphasis on aligning the goals and outcomes of individual outputs so that they better contribute to overall success of delivery on projects.
But how do you ensure that your team is ready and capable to deliver amazing work on integrated campaigns or project-related work?
Pinning
Submitted by Zahira Kharsany on Thu, 2012-02-23 11:26
Pinterest is the latest phenomenon to grab social media addicts. Its steadfast growth in popularity (and subsequently, subscribers) means that it’s currently a greater traffic driver than Google+, according to Mashable.
What is Pinterest?
Pinterest is the social networking site that allows you to share images that you find online, or users can upload images they capture IRL. It’s similar to bookmarking sites, such as Delicious, Digg and StumbleUpon. The one advantage of Pinterest is its community… rather, a better community.
Info + graphics. Uhm, really?
Submitted by Glen Bvuma on Thu, 2012-02-23 08:26
Infographics are popular at the moment, particularly as a marketing tool, but there is potential for misuse. Infographics have the potential to excite an audience with its creative and visual way of presenting information, but it also has the power to injure the brand if the information is incorrect or visualised poorly.
So what exactly is an infographic? Put simply, infographics are a visual representation of information (data, knowledge, stats) represented in a creatively designed image or graphic.
Infographics can help the reader digest large amounts of information efficiently, enhancing the reader’s comprehension of the subject matter.
BrandsEye improves accuracy of ORM
Submitted by Kate Kearney on Wed, 2012-02-22 13:34
Software provider harnesses the power of the crowd to tackle the industry’s holy grail: accurately gauging sentiment online.
BrandsEye, the world’s only crowdsourced online reputation management service, has introduced a powerful new technique to its online monitoring application. BrandsEye Crowd now combines the benefits of three powerful elements: the all-knowing wisdom of the crowd, managed through the minute attention to detail of computers, and focused by the strategic judgement of trained professionals.
